It's important to note that the William Hill brand still maintains a presence in properties not owned by Caesars Entertainment. However, the following year, the company made a significant move by transferring its mobile betting app and counter branding to the Caesars Sportsbook brand. In 2020, William Hill was acquired by Caesars Entertainment, leading to an immediate rebranding of its sportsbooks as William Hill. ![]() Since then, they have further solidified their position by expanding their empire, currently operating over 100 sportsbooks not only in Las Vegas but also in various other regions of Nevada. ![]() With this strategic maneuver, William Hill swiftly ascended to the top, becoming the biggest player in the state in terms of sportsbook locations. This game-changing move involved the acquisition and subsequent merger of three prominent sportsbook chains: Lucky's, Leroy's, and Cal Neva. ![]() In 2012, a seismic shift occurred in the Nevada sportsbook scene as European bookmaker William Hill made its entrance.
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